Sony And LG Analysis

Sony Corporation. & Lg Swot analysis. Made by. History of Sony. Started in. 2009 Sony bought. Strengths Strong corporate brand. SWOT Analysis cont. Weakness Sony’s plants located. Opportunities Applied acquisition and. Threats Unfavorable foreign exchange rate Sony’s international market sales value. Short Term Recommendations. Advertising Advertise more heavily Wireless. Long Term Recommendations. Out of big box store Don’t sell in Best buy. History of LG. LG Electronics Inc.  Is a South Korean multinational electronics company established in. 1960's. Produces Korea's first radios, TVs. 2009 Became second-largest. STRENGTHS Market leader in home appliances. WEAKNESSES Sony being its competitor provides similar products.  opportunities fast growth. THREATS Close competitors like Samsung are compared to it. Thank you! .