Fundamentals Of Marketing


Company Analysis. History. Current Status. Mission and Vision Statement. Situation Analysis. Market Overview. Consumer Behavior. Competition. Swot and pest analysis. Pest analysis. Swot. Suggestions & Recommendations. Conclusion. Literature.


Since 1890, when the business was founded in Bremen, Germany, by August Kuehne and Friedrich Nagel, Kuehne + Nagel has grown into one of the world's leading logistics providers. Today, the Kuehne + Nagel Group has some 1,300 offices in over 100 countries, with around 79,000 employees. Their key business activities and market position are built on the company's truly world class capabilities:

Because they think of themselves as an extension of their customers' business, they are committed to their strong integrity-based culture that promotes the principles of:

Kuehne + Nagel is one of the greatest companies in the world but its natural that even the biggest and greatest companies have competitors. Logistic market is really big but main three competitors of the company is:

Panalpina is seen as one of Kuehne & Nagel's top competitors. Panalpina was founded in Basel, Basel-City in 1935. Panalpina competes in the Warehouse industry. Compared to Kuehne & Nagel, Panalpina generates $13.9B less revenue.

Till 2018, Kuehne+Nagel is operating in more than 100 countries with more than 1300 offices all over the world.

Nowadays the numbers of freight forwarding companies are increasing and with that, the competition is now at its peak.

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  • English
  • 11 pages (2332 words)
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  • Fundamentals Of Marketing
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Fundamentals Of Marketing. (December 23, 2019). https://documents.exchange/fundamentals-of-marketing/ Reviewed on 04:19, April 8 2020
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