Promotion Mix Slides

Promotion Mix. Faculty of Management and Economics. Project done by. What is promotion? Any form of communication a business or organization uses to inform. The promotion mix is a combination of the different types of promotion. Basic Elements of the. Promotion mix. Advertising. Is the publicity. Personal Selling. This type of promotion requires contact with potential buyers. Direct marketing. The goal of. Sales promotions. A variety of. Public relations. Any activity designed to create a favorable image toward a business. Thank you for your attention.

The promotion mix is a combination of the different types of promotion.

Is the publicity of certain features of a product or its manufacturer in order to encourage the user to buy a product.

The goal of direct marketing is to establish direct contact with the buyer without intermediaries.