Price Analysis

Orianted price for each segment. Choice of strategy. Choice of pricing methods. Final price and consumer impact. Price analysis. Selected product. Orianted price for each segment. Choice of strategy. Choice of pricing methods. Final price and consumer impact. Discounts.

Selected product: car lighting, which is individually selected. The product is unique in that it creates added value, the ability to create the product itself. In the process of providing and maintaining value, consumers feel that they are creating value, they are valued by the company, and willingly paying a higher price for the benefits of a particular product and for mutually beneficial relationships.

Orianted price for each segment: the product will be sold at the same price, if the customer is a regular customer of the company, discounts will be used, the opportunity to buy goods cheaply, to participate in competitions or to win a prize for each person of different ages who will then be relevant to him.

Choice of pricing methods: demand-driven. The company, when determining the price of the product by this method, relies not on the cost of production, but on the perceived value of this product for consumers. The basis of the price level is determined by the way the users accept, perceives the product, what significance it gives to their imagination. Consumer ratings depend on the subjective psychological satisfaction they receive when they use the product.