Paper About Samsung: Strategies Of Samsung Electronics

Introduction. Samsung Electronics Corporation is a global leader in digital media and digital convergence technologies. Strategies of samsung electronics/ Alternatives strategies. Swot analysis. Strengths. Weaknesses. Opportunities. Threats. Marketing mix of Samsung. Product. Place. Price. Promotion. Recommendations. Conclusion.

Diversity product. Samsung‘s products are based on diversity. It means they manufacture same items in different ways for the different kinds of people for different countries.

Samsung has worldwide markets. It‘s marketing benifits and selling percentage depends on PESTEL. Different countrys have different cultures, different environments, different economic conditions, poltical situations, social factors of markets and different policies. In European countries Samsung electronics market heavily increases today there than in other developing countries such as South Asian countries, the Middle East and African countries. Samsung extended it‘s sponsorship of the Olympic Games until 2016. Samsung also has a sponsorship with Englands biggest football club - Chelsea. They have sponsored other sports clubs also.

Pricing also seems to have had played a significant role in Samsung's success.