Risk Management Plan Of Starbucks

Risk management plan of Starbucks.

The main activity and source of income comes from the selling their different kind of drinks, mostly coffees, made from their own selected coffee beans and using the specific equipment to elaborate the characteristic quality of this product.

Non digital, mostly, but they have website and app to download for some discounts or even to order in some countries.

The service is made from direct contact with the customers from the shops/cafes to the customers and it was mentioned before the communication can be made by using different platforms, such as, their app.

The product itself is not a physiological or psychological necessary for the human being, so it’s consider it as a product which can boost self esteem feeling.

Living in families or alone, they are secure, easy going, social, mainstreamer...

items that can be complemented by a McCafé latte.(Patterson, Scott, & Uncles, 2010)

Gulati, B. R., Huffman, S., & Neilson, G. (2002). The Barista Principle — Starbucks and the Rise of Relational Capital. Strategy and Business, 1–8.

Product diversification and alliances with companies will lead an access to a bigger market segment and making more accessible and visible

Ethical values, sustainability and R&D to improve the quality of their products make people to trust more in their products;

Offering different products which may have lower quality and price can help to increase the consumption and reduce their competitors influence and be not such sensitive to the economic changes.