Marketing Plan: Recommendations For The Marketing Strategy Of Airbnb

Table of content. Summary. Introduction. Situation analysis. Marketing strategy. Implementation, budget and control. Conclusion. List of references.

● Five key sharing sectors will increase to $335 Billion by 2025

● Penetrate markets in the Southeast Asian countries by inviting new Airbnb hosts

● Some Airbnb hosts have come under fire for not renting out spaces to people of certain ethnicities ● Airbnb has limited differentiation among the core business models between its P2P competitors (case)

● Introduce a campaign where Airbnb hosts/guests are against discrimination and make sure that for all applications as guests, there should be a non-discrimination agreement.

● Promote the benefits of Airbnb through other medium such as TV or radio, social media.

review should be done so as to check whether systems booking and payment are accurate,

●Integrate with other markets that share the same tourism/hospitality services such as transportation, hotels and tours.

( Lack of awareness on how Airbnb works and most of the countries are still not aware about the presences of Airbnb.

(Security is the main concern while booking accommodation on Airbnb.