Customer Service Is The Most Important Aspect Of Any Business

The meaning of customer service and client. A. What’s is seen as excellent customer service? Customer service importance in the competitive scene. Customer service in logistics. How to improve customer service. Additional factors that improve customer service. Conclusion.

From the oldest times costumer service was the main factor between success and failure of a business. In street markets people would sell mostly the same things, but only those who treat their customers right would get the attention and the profit. Customer service is the most important aspect of any business. How you treat your customer shows what kind of business you run. Customer service is the only thing that clients see. If a customer happens to have a problem, customer service is always there to help and each act of help will be remembered. There is even a saying in business world “Customer is always right”. The customer service improved over the years not only because of experience, but because of technology too. Phones, internet, live video calls and etc. Customer service is not only problem solving, but also promising less, and giving more to satisfy the client making them to buy more or to become loyal to the business.

A client is a person for whom a particular company is created. Inappropriate, negligent, indifferent and harsh service leads not only to a bad opinion of the company by the client with whom it was improperly executed, but also, in the long run, to more damage - a negative image of the company in the society, loyalty of the customers is reduced. It is important that customers are satisfied with the company and willing to communicate with it. This requires knowing and satisfying the customer's expectations and doing a little more. To do this, every employee's daily efforts are needed.

Excellent customer service becomes very important for both private and public organizations. This is a significant advantage and an exceptional feature. Quality service helps organizations to attract customers in a competitive market and save money. Investing in improving customer service increases business results and incomes. Hence, high quality customer service and corporate growth are two inseparable things.

In today's competitive and troubled environment, it is not enough to offer a product that meets customer expectations. The delivery method of the product related to customer service is equally important. One of the main goals of logistics activities is believed to be a high level of customer service. Efficient logistic customer service is becoming one of the most important factors, as customer demands and service rules increase in the consumer market. The growing importance of customer service in logistics is determined by factors such as: market changes and the need for high quality services, the need to have high levels of productivity and the difference between the level of service provided and the service expected by the customer (3).