Tourism Marketing 7p Analysis For 4* Resort
Tuorism marketing analysis: 7P ANALYSIS LABRANDA, KIOTARI MIRALUNA RESORT 4*. Introduction. Marketing Mix. Product. Place. Price. Promotion. Physical Evidence. People. Process. Conclusions. Recommendations. References.
The LABRANDA Kiotari Miraluna Resort is a quaint all-inclusive seaside resort set on the lovely Kiotari Beach on Rhodes' southern coast. A great resort is a promising spot where guests can rest and enjoy an unforgettable experience, where authenticity is blended with Greek hospitality and the charm of nature around them.
The resort is a haven of beach fun and escapism on one of the Dodecanese's most beautiful islands, a great retreat for families and friends. A wide range of entertainment and sports activities are available, as well as refreshing pools, a spa, a private beach, and a wide range of entertainment and sports activities. The LABRANDA Kiotari Miraluna Resort has something for everyone, with first-class on-site restaurants, a wide range of cuisines, from casual to formal meals, and traditional recipes.
Guests' comfort and enjoyment throughout their stay primarily depend on a courteous and attentive staff that takes pride in its attention to detail.
The Labranda marketing complex views the brand by doing brand/organization research, which covers the most salient four factors, such as Product, Price, Location, and Promotion, and explains the company's demonstration technique.
The product offered by Labranda is a service, which is fundamentally intangible. The product is carefully developed by the management in accordance with the needs of the consumers. What the product will be is determined by the service product.
All hotels of the company are presented as all-inclusive hotels, so the choice of services that will be included in the price is a long and difficult process. The client choosing any type of room gets the same choice of services that are already included in the price. Of course, on the territories of hotels there are also services with an additional fee, for example, such as spas, water attractions, conference rooms and so on.
