The Marketing Plan Of Tourism Agency
Analysis of tourism trends in the world and Lithuania. What are tourism trends? Types of the tourism trends. Analysis of Lithuanian tourism trends. Analysis of tourism trends in the world. Analysis of Lithuanian travel agencies. UAB “Novaturas”. Customers segmentation of Novaturas. Pricing of Novaturas. Promotion of Novaturas. UAB “Gruda“. Customers segmentation of Gruda. Pricing of Gruda. Promotion of Gruda. Marketing plan for UAB “Imagination”. Costumers segmentation of Imagination. Service packets of Imagination. Pricing of Imagination. Communication and distribution channel campaign plan of the company.
Tourism trends are current and recorded figures are introduced for absolute outings and occasion trips by showcase region and information on evenings and spend are likewise given.
It means that you going to a destination because of work and after working hours you spending your free time exploring new places and cultures.
It is the newest and most trending trend in these tourism days. People thanks to social media can see new destinations where people been and by that consider traveling by themselves.
Instead of choosing the biggest city in a country tourist travels to the smaller or lesser-known city and experiencing that country culture, food and etc.
To analyse Lithuanian tourism trends, I’m going to use 2019 statistics. Last year Lithuania was visited by 1 million 750 thousand foreigners. The majority of them came here for business, family relatives and leisure. Statistics showing that by a number of people who been in Lithuania, Germany is taking the first place.
We can be happy about these numbers because it increased by 10,2% compared with last year. For foreigners’ main reason to visit Lithuania is business. They traveling by B-leisure, at first doing all meetings and appointments to deal with everything and free time spent exploring the culture.
Also, tourists coming to Lithuania just for leisure. It’s because of Lithuania's full of national parks and SPA’s.
These days Solo traveling if one of the highest growing tourism trends in the world. Because in solo journeys people more start to know themselves and improve their personality.
Every person should be very thankful that also Eco-tourism trend also growing each year. Eco-tourism helps for every culture to stay as natural as possible. Also, for local people to have a better living environment.
Novaturas is the largest travel agency of leisure and sightseeing tours in the Baltic States. Their logo has already become their trademark during this time has become a symbol of tourism. Today there is probably no person in Lithuania who does not know that 9 letters on a yellow background means holidays. Vacation and NOVATURAS are synonymous with many people's minds.
GEOGRAPHIC. The majority of customers are from Baltic countries (Lithuania, Latvia, Estonia). It’s because Novaturas is working only in these 3 countries. But there also other nationality customers, we can’t forget that in Baltic countries are living some foreigners also.
