Slides About Chanel Brand

«chanel». Brand history. Chanel №. Influence on world fashion. Why is the Chanel brand still popular? History of the logo creation. Brand competitors. Chanel benefits. Characteristics of the target audience and methods of communication with clients. Brand income level.

Independence, loyalty to your principles Widely known, inaccessibility Working on style Continuous development of the company.

The main competitor is Dior Chanel’s other competitor was Elsa Schiaparelli.

Unique flavors Fortitude of spirits Natural composition Acceptable cost of production.

A new understanding of women’s fashion, still revelant Chanel was the first to take the «unisex» style as a basic Unchanging classics.

Characteristics of the target audience and methods of communication with clients.

Chanel highlights two large target customer audiences The main buyers of Chanel products are women 20-40 years old Men predominantly buy perfume There is a demand for the services of consultants in the selection of products Average purchase amount is approximately $ 100-250.

The House of Chanel owns 147 boutiques around the world. Chanel fashion house for the first time in its history published data on income.