Mobile Shop Takes Off At Airport - The Report On Experiential Entrepreneurship Project


Introduction. Problem and Opportunity. Value Proposition. Business model. Sustainability. Go-to-market plan. Competitor analysis. Team of the project. Financial projection and key metrics. Conclusions and recommendations. References. Annexures. Annexure.


World digitalization have played a vital role in reconstruction of mankind’s lifestyle. Implementation of wireless networking into digital devices, revolutionized the approach of people towards primal needs. Paying bills, ordering food are examples of numerous activities completed by a single click. According to the report by Allied Market Research: food delivery platforms became the fastest-growing industry. Application market size was valued at $3.120 million in 2016, and is projected to reach $16.605 million by 2023 (Sahoo,2017). The forecast shows that food delivery platform trends have a powerful niche. What if expand it to the higher level and introduce it to the Aviation Industry?

Time is a luxury once we are running late at the airport. We have all been there, racing to reach our gate, with a concern of missing our flight. Hunger is the major undesirable factor, adding p to the stress! Airport food apps seem to be an ultimate solution for passengers in a rush. Delivery or pick up? Both options respond to the matter described above better than current system. When we’ve got little time to spare, we may be tempted to pick up those premade, tightly wrapped sandwiches that are almost always a disappointment- forget it. It is not a secret that finding adequate airport food occurs to be challenging. But what about picking up some made-to-grab food or having it delivered to the gate?

Rapid development of technology has led to the drastic shift within society, enhancing retail e-commerce. Going out for the shopping, queueing, carrying heavy load at once and search for the cheaper product prices through available stores is not a necessity in a today’s world. Newly established habits provoke uneasiness orienting within unfamiliar Airport territory. Security check is an obligatory procedure entailing long queues. After passing security check point hunger or thirst might catch up, trying to find a suitable option, usually includes unappealing distance coverage. Assume you are lucky enough to find desired choice, queues are not an exception when it comes to restaurants. No need to be an expert to spot the lack of modern delivery solutions within Airports. That is proved by 40 respondents who participated in online survey. To understand the problem better and validate it, Tolga Kiran form Ground handling “Havas” Latvia and Chief Cabin Crew from “air Baltic” Inguna Andze were interviewed. The both pointed out that the airport is trying to solve existing passenger’s problems by expanding the security zone, opening more restaurant but it is not the ultimate solution of the problem. It can be stated that Aviation Sector has been properly analysed as well as the idea of developing a platform functioning as a forwarder between Airport facilities and an End Customer. It will shift peoples’ idea of comfort and reliability about air travelling. The users struggle today because of an inefficient processing of the lines which are time consuming. The aim of the company is to introduce an advanced level accessibility of airport facilities to the travellers, which certainly would be beneficial from a business standpoint.

  • Business & Entrepreneurship Projects
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  • 2021 m.
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Mobile Shop takes off at Airport - The report on experiential entrepreneurship project. (June 1, 2021). https://documents.exchange/mobile-shop-takes-off-at-airport-the-report-on-experiential-entrepreneurship-project/ Reviewed on 02:04, February 23 2025
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