Market Research Business

Market research business.

Observations involve watching an individual or group and looking at their behaviour and characteristics. It also involve body language: gestures, mood etc.

Main advantage its’s first-hand experience, this can lead to accurate results

Surveys can be tic box exercise, one that requires written areas and/or both

Standard questionnaires - standard questionnaire that involves users to fill in the questions

Interactive questionnaires- this form has a series of questions which will only appear depending of what was answered earlier

They are brought together to discuss a product or issue

The structure depends on whether the market researchers have a specific theme or if it is open-ended (researcher doesn’t mind what researches it whether packaging or something else)