Managing Product

Defining the product. Outline the product anatomy. Apply strategy on a product classifications. Demonstrating the ability of determining. And managing the product mix for a. Business. Apply the individual product decisions in a. Real market.

 Identify any product available in the consumer market as an example in the

Sri Lankan context and explain how the each level add value to the overall product .

Tangible goods that normally survive many uses and not purchased frequently.

Goods and services purchase for use in the production of other goods or service, in the operation of a business, or for resale to other consumers.

Long lasting goods that facilitated developing or managing the finished product.

Design offers functional and aesthetic benefits and appeals to both from rational and emotional sides.

Should attend; form, features, performance, durability, conformance, reparability,…etc.

Durability (product’s expected operating life under natural or stressful conditions)