Managing Information For Marketing Decisions

Managing information for marketing decisions.

Define MIS and Identify its role for an organization.

2. State sub systems of MIS and explain their relevancy for the mkt decision making.

3. Explain the steps in marketing research process.

4. Demonstrate the ability of preparing a research plan for an identified problem.

5. Conducting a marketing research in a real business setting.

 Identifying the changes in the market

 Providing details of buyer wants, preference and behaviour

 Monitoring the environment and gain a competitive edge

 identifying Os, solve marketing problems & implement marketing plans, andmonitor marketing performance.

“MIS consists of people, equipment, and procedures to gather, short,

analysis, evaluate, and distribute, needed, timely and accurate

information to marketing decision makers”

Train / motivate sales force to spot and report

new developments.

 Motivate intermediaries to pass important intelligence.

 Establishing marketing information center.

 Hire external experts to collect intelligence .

 Purchase information from outside research firms

 Use government related data sources.

 Network externally and internally

 Set up a customer advisory panel