How Google Works

How Google works.

The book consists of several separate chapters and each of them discusses a different topic. There are topics such as strategy, talent, decision-making, communication and innovation. For example, in the chapter about talent the authors talk about their employees, who they call “smart creatives”. Google is well known to hire smart, creative people. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can express themselves. Technology (including the internet and the smartphone) has dramatically reshaped the way business operates, both internally and externally, and what make Google successful was its focus on hiring “smart creatives” and then giving them a lot of room to move fast, make decisions, and focus improving outcomes for the user.