Essay: Hyde Park - Winter Wonderland Marketing Aspects

Hyde Park Winder Wonderland. Magical Ice Kingdom. Bar Ice. Giant Wheel. Circus Shows. The Sooty Christmas Show. Cinderella On Ice. Full time students. Hyde Park and Kensington Friends. How can i purchase a ticket. Customers comments about prices at Winder Wonderland 2017 2018 Adopted from Tripadvisor. Merchandise Some souvenirs with Winder Wonderland Logo are available online.

New the Bavarian Village, the most authentic Oktoberfest experience yet. There is possibility to book tables in The Bavarian Hall and The Almhutte.

Magical Ice Kingdom: £7/£11 adult, £5/£9 child, £20/£36 family, £6/£10 cons

Circus Shows: £8.50/£15 adult, £5/£11.50 child, £20/£46 family, £7.50/£14 cons, £90/£105 private box for four (includes champagne and chocolates)

Customers comments about prices at Winder Wonderland 2017/2018 (Adopted from Tripadvisor):

Christmas Market is full of unique sweets, treats and tradition things, such as hot chocolate or mulled wine.

According on findings and opinions, Winter Wonderland have to start to sell family tickets and other types of packages. As every second comment about Winder Wonderland is about pricing and that everything is too expensive and year by year prices are getting bigger. Most of the people, even those who rated this attraction 5* or 4* said, that they visited once, but they won’t be back next year (because of prices). We could compare Winter Wonderland attraction with Universal Studios in Singapore (they are selling family ticket for whole day for £100). (Some consumers said: ‘at £32 for 4 per ride it racks up..... Universal studios in Singapore is £100 all inclusive for a family ticket that's only 3 rides here but your choices are limited in London but I've been once, had fun, won't be going back’).