Competitive Environment Assessment

Competitive environment assessment. Vocabulary. What is the competitive environment? Why competitive is important? Competitors. Competitive environments types. The hotels sector competitiveness factors. Michael porter's five forces model. Swot analysis. Competitor analysis.

There are 3 types of competitive environments: Typical, Functional, Commercial.

The hotels sector competitiveness factors (navickas v., malakauskaitė a.).

Demography (climate, location, landscape, etc.,) Imitation surrounding environment (tourism Infrastructures, leisure and entertainment offers, etc.,) Market globalization.

Competition analysis is also very important. Any player of the market who offers the same product, service or a possible replacement for the product or service is competitors.