Coca - Cola Company - Ansoff & Strategy

Reasearch task – ansoff & strategy coca – cola company.

REASEARCH TASK – ANSOFF & STRATEGYCOCA – COLA COMPANY The Coca – Cola Company is American multinational beverage corporation. It produces its products in more than 200 countries worldwide. Since Coca – Cola produces millions of products every day in different countries; it has to have strong growth strategy. Coca – Cola tailor their drinks to local tastes. It means that some flavours are more popular in one country than another and ofthen there are different ingredients in different countries. One of the most successful growth strategies that Coca – Cola had started in 1995 was Christmas advert. This market penetration strategy involves to attempt to increase market share within existing industries, wither by selling more product to established customers or by finding new customers within these markets. Due to the incredible strength of Coca – Cola brand name, and incredible strong customer loyalty the company has been able to utilize market penetration on an annual basis by creating an association between Coca –Cola and Christmas.