Business Review Of Fork Fresh

A Review of Fork Fresh. Analysis of business idea. Mission and vision. Setting the strategy TOWS. Personal objectives of founding partners and promoters. SMART strategic objectives.

A value proposition, in short, is a summary of how your product or service will benefit your customers in its full potential. The proposition technically answers the question “What does your business do?”. By having a clear and understanding value proposition customers can quickly understand more about the product or service which your business offers.

According to marketing forum ‘Hubspot’, there are 5 key steps in creating a sufficient value proposition.

Looking at the business plan from ‘Fork Fresh’ they have started with step 3. They have identified their customers’ main issues ‘overweight, high blood pressure, etc’. This has worked really well as it is discussing the overall issues straight away, and why customers will want to use their service. This is then followed by step 1, where they have stated their products and what they can offer, in turn relating to step 4. They have connected the problem ‘unhealthy lifestyle’ to a solution ‘healthy plan’.

Overall, their introduction is clever and clear and really highlights who their target audience is and what service they have to offer which can change peoples’ lives.

After reading through their ‘Analysis of business idea’, we fully understand what service Fork Fresh is offering and how they are going to do it, and most importantly who they are targeting. They’ve highlighted that current innovative ideas are essential for kick starting their journey, through social media, which is vital to keep up with their competitors.

Fork Fresh’s have used a canvas business model to show their initial plan. This has worked really well as it is heavily detailed with key information which highlights what the business is offering and their innovation strategy to achieve this.

According to a post on ‘Onefire’, they state that with a canvas model you can gain a better picture of a business. Not only for a customer but for the business representatives. By spreading it all out and analysing your structure, errors can be spotted and swiftly changed in addition to upgrading where necessary.