Accor Hotels Group Analysis

Introduction. The Business Environment in Belgium. Pestle Analysis. Background Information on Accor Hotels. Five Porter’s forces. Analysis of the Business Scenario. List of References. Appendices.

Before this analysis I will consider the background to the company’s strategic direction and offer some thoughts on its strengths and weaknesses in relation to external environment and competition. Therefore, we can consider the fit between the chosen country and the company’s current position.

Various changes affect organizations differently: some changes involve refusing to export or reorganizing, others are manifested in a changed consumer's taste or way of life. There is no need to forget about consumers, suppliers, authorities (local, regional, central and even EU institutions) in the closest organizational environment, special interest groups, the media, rivals and financial institutions. The traditional environment in the scientific literature is accepted for analysis at the international, national and local level.

Political factors: The right strategy is chosen by the Accor Hotels Group to provide its business in a global way. The favourable conditions for this business are ripe, because the country where the group was based was France, which belongs to the European Economic Community, which gives it an advantage.

In Belgium, taxis are relatively high compared to other European countries s seen in the third figure in the position taken from ten to fourteen.

Economic factors: Belgium has well developed economy and based in West Europe what gives access to all members of EU trad freely. By analyzing the economic development of different countries, it can be argued that economic development is divided into four phases of the cycle: civility, rise, decline and crisis. Moreover, while in the crisis of 2009th Belgium has recovered, inflation is modest and GDP stagnated. In the general sense, this is the management of money circulation in the economy of the country. The inflation lasts few years is around four percentage. As seen in picture 5: return on assets covering guaranteed rate contracts is high, so to buy building would be good investment in this country. Also, it is fiscal and monetarist policies are the main tools for regulating the economy. The most important goal should be to balance the balance of the state budget rather than the employment of the residents and stable prices. As we see in the chart number six, since 2013th, inflation has been moderately observed. This is not a bad indicator, it's obvious that the economy is growing, which will also lead to a rise in salaries, so that people will be able to spend more and it is good news for a new business.