Wolt Company: Presentation Of Prepared Food In Finland

Introduction. Wolt is the company of ready food delivery in finland. It was established as a startup in 2014 in helsinki and now it’s operates also in tampere, turku, tallinn, stockholm. Wolt has an application for the users for the ordering food from wolt’s partners which are different restaurants, cafes, bakeries in these cities. At the moment, wolt has 600 restaurant partners in three countries and employs about 60+ people and cooperates with more than 700 couriers. This report task is to analyze planning and calculate expansion of wolt’s services in new market area in the st. Petersburg, russia. Pestel analysis. In the beginning of expansion, company can analyze opportunities and challenges of work in new region by analyzing macro-environment with the pestel analysis. It includes political, economic, social, technological, environmental and legal aspects. Political analysis. Economic analysis. Social analysis. Technological analysis. Environmental analysis. Legal analysis. Company must be adamant about avoiding or reducing food contamination from packaging and delivery. It is achieved by following specific standards of material processing and packaging conditions for preventing product contamination and inflectional morbidity. Objectives. Action plan. Budget. Conclusion. Sources.

Considering political relations the sanctions from US and EU countries are the most important international outcome of politics which has a major negative affect on Russia’s business environment. This led many foreign countries to leave the Russia’s market and find another places for expansion. Those sanctions had a major impact to the whole Russia’s economy. This international outcome of politics changed Russia’s business environment rapidly.

However, Russia’s government are trying to deal with that, they are looking for another markets, moreover, they are trying to make a better business environment for foreign investors. So, in our case, “Wolt” company is more than welcome to start a business in Saint Petersburg. In addition, from 2001 to 2016 Russia’s government was lowering their corporate tax rates from 43 to 20. This is one of the Russia’s government way to attract foreign and national businesses, during that time they managed to reduce the taxes almost by half. This should be a good sign and a good way to show that Russia’s market is welcoming everyone.

On the other hand, corruption in Russia is a significant factor which worries newcomers to start a business in Russia. Business environment is suffering from inconsistent application of laws, lack of transparency and accountability in the public administration. Due to Russia’s regulatory inefficiency it rapidly increases the market corruption and the cost of doing business in the country. Transparency international is the organization which creates a CPI (Corruption perceptions index) every year. In 2016, Russia’s rating was 131 out of 173 countries, this needs to be changed and government needs to take some more strict actions to reduce the levels of corruption in order to be a captivating country to do a business in it.