The Walt Disney Company’s Advertising Campaign And Its Cultural Values

The Walt Disney Company’s advertising campaign and its cultural values.

The Walt Disney Company has a great marketing strategy which lets operate successfully. First principle is thinking about perspective. Every detail is well considered and it’s like a “looking ahead”. It’s considered how long it will be popular and what impact it will make. Also human’s perception is a prospects point and because of it they have to keep in mind it is all about perception how they can use forced perspective to convey a bigger, more impressive image to the world. So creating production they consider all important details on which depends sells and popularity. It is important that they adjust to the culture of the foreign country while keeping their production principles. Another part of marketing strategy is good advertising campaign. All created advertisements present good quality of created production. Also it shows that this good quality is available to everyone and buying Disney production means that you become a bit American. This company doesn’t distinguish any social group, they make everyone equal. For them it’s important to bring happiness to others. Also, advertisements in foreign countries are more or less similar. This aspect also creates equality principle between all consumers around the world. Another thing about advertisements – it’s easy to understand and interpret it. There aren’t lots of deep encrypted senses. Also advertisements are very colorful and cute to eye. TV advertisements they use always are full of gentle and serene music which is slightly hypnotic. Success of marketing depends on how they represent their production; because of it they pay lots of attention to representation.