The International Environment And The European Union

The international environment and the European Union.

Technology US and Asia leading although the South of Germany, the North of Italy and the South of Holland performs very well too. Worldwide competition amongst others because of internet and increased mobility Tendency towards outsourcing, off shoring and concentration (e.g. India) Ecological Increased awareness, but will it suffice (natural resources, more extreme climate change) Fossil fuel depletion within sight whereas demand rises dramatically (e.g. China) What is to win (bio industry and consumerism or green farming) Political Economical power blocks (US, EU, Asia, South America) Money driven power Economic warfare?

Sustainable entrepreneurship or Corporate social responsibility Three dimensions: people planet profit.

The strengths and weaknesses of the competitors, measured by: number, size and financial position turnover and market share marketing mix.

To what extent have the competitors organised their supply system? Source of the products Margin  cost price versus sale price.

Nature of the products, size, shelf life, etc. Distribution methods Margins Organisation of distribution chain.

Primary data Customised for a specific client Methods: observation, experiments and surveys.

United Nations IMF International Labour Organization (ILO) World Intellectual Property Organization (WIPO) UNCTAD World Trade Organization (WHO) World Bank OECD.