Strategic Marketing Plan For A Chosen Company Western Union

Strategic marketing plan for a chosen company. Company description. Product description. Microenvironment - SWOT analysis for your chosen product. Manifesto. Pest analysis. Market roles (after KotlerCustomer/client/target group. Research – proof for your decisions, and other data. Marketing complex ( four “Ps”USP – unique selling proposition (special featuresOther component of the Marketing Mix. The stages of implementation of the projects (Gant chartFinancial plan (estimateAlternative scenarious (A, B, CAuthors.

Product: Financial services.

Financial Services techonological (via wu.com) or via agent location (physical): Customer can use a Western Union payment card, which will make the process more efficient and easier. The customer will simply send money from his regular credit card (such as Visa or Mastercard), over to his Western Union card with lower fees. This will be efficient way for customers to send money. Additionally, this can be beneficial for the company as it will help to spot money laundering. .

Microenvironment - SWOT analysis for your chosen product.

Currently market leader is Western Union WU has a lot of challengers, such as: Wise, PayPal, Flywire, MoneyGram, American Express, Ebury and Worldline. Market follower are all of the above mentioned companies. Our product would be one of a kind in money transferring market so this idea could be really successful.

Research – proof for your decisions, and other data.

As for the product we decided on suggesting to WU is quick top up cards.