Social Media Living In The Connected World

Social media living in the connected world. Objectives. Social Media. Categories of Social Media. Social Media Platforms. Social Media Tools. App. Qr codes. Why Should Marketers Turn to Social Media? Social Media Marketing (SMMWhy Should Marketers Turn to Social Media? Consumer Behavior. Business Behavior. Not-for-Profit Organizations. Creating a Social Media Marketing Plan. Goals and Strategies of a Social Media Marketing Plan. Figure - Cycle of Social Media Marketing. Setting Goals. Targeting the Audience. Developing Strategies and Choosing Tactics. Creating Content. Implementing the Plan. Rules of Engagement for Social Marketing. Monitoring, Measuring, and Managing the SMM Campaign. Figure - Social Media Measuring. Managing. Ethical and Legal Issues. Figure - Job Titles in Social Media Marketing. Types of Jobs. Tips for Landing a Job in Social Media Marketing. Zappos Video.