Slides: How Is Advertisement Created?

Tips & tricks. How is advertising created. Advertising. Understanding an. Audience. Steps of creating an advertisement. Identify and describe a target customer. Describe the target customer’s relationship to your product. Identify the competition. Developing a strategy. Writing the advertisement. Come up with a catchy, snappy tagline. Humor. Metaphor. Play on words. Repetition. Exigency. Use a persuasive technique. Make sure all the relevant information is included. Designing an advertisement. Colour. Red – excitement Yellow - happiness and optimism. Direct gaze. Body language. Vectors. “ An unwashed vegetable can become a deadly weapon. Use metaphor. Let Whitespace Be Functional. Use Iconic Figures And Ideas. Generate An Emotional Response. Show, Don’t Tell. Find Hidden Visual Relationships. Thank you!