Representation And Cultural Globalization Based On „Crazy Rich Asians“ Movie

Perceptions of globalization. Representation and Cultural Globalization based on Crazy Rich Asians movie. Sources.

It is important to understand properly what globalization truly is. Globalization does not guarantee the success of an industry, but rather it enlarges and expands better choices for production factors and markets in order to produce more attractive films and boost the industry. In the end, success depends on how to utilize available resources through globalization in order to enhance its competitiveness, rather than how the government intervenes (Kim, 2019).

It's become evident that the film's production team used societal waves to transform Crazy Rich Asians (2018) into a symbolic event on diversity representation. They took advantage of the growing public interest in Asia's rise and actively participated in the anti-whitewashing campaign's call for increased Asian-American representation. This film's participation, on the other hand, appeared premeditated, with the very socially progressive movement in which it actively participated serving as its primary source of symbolic validity. The film's production team framed the project from the start as an attempt to 'right the wrong,' to improve Asian-American representation in Hollywood.