Public Relations

What is it? Public relations is a strategic communication process companies. Functions of PR. Anticipating analysing. Types of PR. Media relations Investor relations Government relations Community relations Internal relations Customer relations Marketing communications. PR examples. Google‘s fight ebola campaign. Paramount pictures „The Ring“ publicity stunt. Advantages of PR. Credibility Reach Cost effectiveness. Disadvantages of PR. No Direct Control Hard To Measure Success No Guaranteed Results. Importance of PR. Builds up the brand image It‘s opportunistic Strengthen community relations.

No Direct Control Hard To Measure Success No Guaranteed Results.

Builds up the brand image It‘s opportunistic Strengthen community relations.