Promotional Tools In Marketing

Promotional tools in marketing. Content. Introduction Marketing communication ATL BTL Ambient Point of. Introduction. Am going to talk about promotional tools in marketing. Marketing communication. Companies market their products in a number of ways. Atl. Above The Line (ATL) refers to promotional activities done at macro level. Btl. Below The Line. Ambient. Refers to any. Point of Sale. Advertising at the point where the consumer makes a purchase decision eg floor stickers. Events. Sponsoring major events and community activities serve as promotional opportunities for companies as well. Salespeople and Influencers. Among the more direct promotional tools are salespeople and influencers. Conclusion. To sum up, promotion looks to communicate the company’s message across to the consumer. Sources.

Introduction Marketing communication ATL BTL Ambient Point of sale Events Sales people and influences Conclusion.

To sum up, promotion looks to communicate the company’s message across to the consumer. There are many traditional and untraditional ways how to promote consumers. The main are mass media, various events, point of sales, ambient and salespeople.