Presentation About Types Of Advertising

Advertising. Advertising is the. Functions of Advertising. To identify products and differentiate them from others. To build brand awareness, preference and loyalty. Types of advertising. Product advertising Nonpersonal selling of a particular. Five Basic Factors of Advertising. Paid communication Sponsor. An ad effective when. Gets attention Creates a.  It goals.  Inform and/or persuade.  Lead to purchase or other desired action. Advertising is a. Advertising’s role in marketing. Advertising is one of the numerous tools used in the promotion. Advertising aims at consumers’ subconscious minds much more than their conscious minds. Strengths of advertising. Can reach a large audience Introduces products and brands. Examples. A commercial in the Super Bowl can reach more than 100 million consumers. The truth® campaign informs teens that “Tobacco kills. Thanks for watching.