Presentation About CRM Systems

Crm systems. Source. Benchmark studies reveal that CRM  applications account for decreased sales and marketing costs of 23%. Benchmark studies reveal that CRM  applications account for Improved profit margins of over 2%. Smarketing. Sales + marketing = smarketing. Whatis smarketing? Smarketing is the. *. Whyissmarketing critical to inboundsuccess? 87%. Of the terms sales & marketing use to describe each other are negative. “Simple-minded” “Incompetent” “Lazy”. “Arts and crafts” “Academics” “Irrelevant”. Two halves of the same team Team Revenue. %. Annual revenue growth. Smarketing can happen within any organization size. Flicker user mike licht flickr user jakob montrasio. How do you integrate smarketing into your organization? Speak the same language. Implement a service level agreement. Steps to integrate smarketing. Marketing & sales funnel. Top of the funnel Marketing's responsibility. Bottom of the funnel Sales’s responsibility. Middle of the funnel Shared marketing & sales responsibility. Top of the. Contact Contact Contact Contact Contact Contact. MARKETING & SALES FUNNEL Defining the 6 stages of the marketing and sales funnel. Prospect/Visitor. Prospect Prospects are website. Lead. Lead When you use. Marketing Qualified Lead. Mql. Sql. Sales qualified lead (sql) sqls. Opportunity An opportunity is. Opportunity. Customer. Fit. Interest. What constitutes. Examples of marketing qualified leads. Contact who downloaded an eBook on lead generation. Only 45%. Of businesses have established a company-wide definition of a sales-ready lead. SALES “Marketing leads are terrible quality.