Paper About „Apple“ Information Technology Company

Introduction. About the company. History. The essence of the project. Marketing mix. Production plan. People and action plan. Financial plan. Evaluation of risks. Benefits of apple phone. Conclusion. References.

Goals: Show the company, show the history of the company and tell benefits about the products.

Apple’s iPhone 6 is the new technology, which will change your thinking of iPhone. We want that this device would be different than the former iPhone’s and that it wouldn’t be just a simple phone, but that it would be your friend. The main idea is to please the consumer and to protect the nature by giving it premium-grade imaging and improved battery life. Also, there will be new features which will be displayed later.

Environmentally friendly (using solar power), bigger storage (up to 128 GB), a larger, sapphire glass 4.3- to 5-inch display, extra-sensitive touch screens.

Design research will help us to know how people imagine the iPhone is going to look like, quality research is needed to know whether the customers are satisfied in our products, people research will show us whether the people need the innovation.

Profit and loss forecast: Apple's iPhone line has been hugely successful since it's launch in 2007, however, due to it's expected premium price, as with all of the Apple products, the iPhone 6 will not be very popular in the emerging markets, which are already occupied by cheaper products made by other manufacturers. That being said, iPhone line gained +29.85% increase in profit in Q4 2013, compared to the Q4 of 2012.

Cost forecast: The iPhone 5s currently costs between 700 and 900 US dollars depending on the version you buy. According to this the iPhone 6 will be about 100 dollars more expensive both for the basic and top-of the line versions.

The need of funds and financing sources: Apple is a huge company with extensive hardware manufacturing capabilities that is more than self-sufficient both in financies and technology in producing large quantities of products for its share of the global smartphone market.

If people don't have an Apple computers they wouldn't be so "smart". Because of Apple nowadays we can communicate with all the world. Apple has left the company this sign at least five industries. Company founder Steve Jobs and his extraordinary charisma played a very important role throughout the history of Apple.After analyzing the organization of Apple Inc.'s corporate history, analysis of the organization a number of internal and external environmental factors can be said that the company fully carry out their objectives, do not deviate from the targets.

The organization is successful, it brings huge profits. All this has led to successful decision-making. In order for the organization to work successfully its leader must take decisions which determine the company's future. Thus, the current Apple Inc. situation only proves that the organization's decisions are successful and correct. The leader Steve Jobs imprinted his name in history as one of the most famous, most original and most successful all-time leader.