Niche Tourism Slides

Niche tourism. What is niche tourism? What potential is there for niche tourism in my local area? Medical and wellness tourism. Medical tourism in india. Cultural tourism. Cultural tourism in lithuania.

In tourism, a niche is a specialised corner of the tourism market. It’s usually based on visitors’ particular interests or needs. Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences. potential high profit margins high spenders small businesses small-scale operations.

What potential is there for niche tourism in my local area?

Many activities, such as walking, hiking and cycling, are typically free to access and so do not have a value market size in their own right. However, they enhance the visitor experience and can increase opportunities for visitors to spend. This type of visitor will spend money on food, drink and accommodation.

'Medical' tourists travel to have surgery or some other kind of medical treatment, whereas 'wellness' tourists go on holiday to improve their physical fitness.