Modern Marketing

Modern marketing. Outline. Marketing in the 90‘s. Marketing nowadays. Top 4 Features of Modern Marketing (by Shreyasi GhoseNeuromarketing. Modern technologies. Experiment in Australia. Identifying costumers needs. Social media marketing. Social media engagement. Influencer marketing. One of the earliest influencers. Conclusions. List of references.

Top 4 Features of Modern Marketing (by Shreyasi Ghose).

 Consumer Orientation: Consumer becomes the most important feature of all business decisions. 2. Modern Marketing Begins with the Customers: to satisfy a customer, you need to know his needs 3. Modern Marketing Begins Before Production: the information from the consumer will decide the future of the product 4. Modern Marketing is a Guiding Element :Marketing has become a competition and the product needs to stand out.

Harvard Professor state 95% of Purchasing Decisions Are Subconscious Neuromarketing analyses the consumers subconscious mind and helps to acknowledge the buyer.

EEG provides information on brain activity Eye-tracking can detect the presence, attention and focus of the user. Automatic Facial Expression Analysis helps to identify the emotions of consumers.

Scientists used eye-tracking technology In the first photo the consumer concentrates on the baby‘s face In the second photo the attention goes to the text.

Over the last few years, Social Media became one of the most popular marketing channels.

Engagement measures: the public shares, likes,post and comments for online business Measuring engagement : Twitter: Re-tweets and followers Facebook: Shares, likes and followers Instagram: Likes and followers.