Metaphors In Advertising

The use of metaphors in advertising. The aim  The aim. The meaning of advertising and metaphor. The meaning of advertising It is a way to promote an openly sponsored. Why are metaphors used in advertising. Six main types of metaphors. Allegorical metaphor It can. Extended metaphor An extended metaphor is a type of metaphor that is very long and it extends over the course of  sentences and even paragraphs. Dead metaphor A dead metaphor is a type of metaphor that is or was overused throughout the years and became  repetitive, extensive and has lost its original meaning. And of course, standard metaphor It is a metaphor which states that one idea is another, makes a comparison between the two ideas as if they were synonyms. Visual metaphor What is a visual metaphor. Examples of using metaphors in advertising So. But the most. Conclusions so all. References books  forceville ch.

The aim:  The aim of the present research is to identify and analyze different types of metaphors used in advertising. The objectives:  To analyze the definition of the term – metaphor and take a look at how  it is used in advertising.

Allegorical metaphor: It can be defined as a metaphor that is widely used in films, series, television, and also advertising. For example, when two people (neighbors are shown throwing rocks at each other’s window it might mean a completely different, but in a way very similar thing – a war between two countries. Absolute metaphor: In an absolute metaphor, there is no connection between the subject and the metaphor and it may sound weird and be confusing to some people in some contexts. Mixed metaphor: Mixed metaphors can be a great tool for writers to make their piece of writing more interesting and thrilling to read. A mixed metaphor is a combination of two or more metaphors, it can also produce a funny outcome. Sometimes it is called a mixaphor.

Visual metaphor What is a visual metaphor? It is a metaphor that is made to show a person, place, idea through a picture.