Marketing Project Presentation

Marketing. Overview. Definition Concept Orientations Product Sales Production Marketing Societal marketing Sources. Definition. Marketing is the study and management of exchange relationships. Concept. The 'marketing concept' proposes that in order to satisfy the organizational objectives. Orientations. Product. Sales. Production. Marketing The marketing orientation often has three prime facets. Societal marketing.

Marketing: The marketing orientation often has three prime facets, which are: -Customer orientation -Organizational orientation -Mutually beneficial exchange.