Marketing Plan Of DHL

Marketing plan of DHL. Introduction of DHL. Main activities. Moto slogan. Dhl goals. Product. Prices. Prices of standard shipping. Prices of express shipping. Place. Promotion. People. Process. Physical Evidence. New project for DHL. Competition. Distribution channels for the new product and marketing form. Pricing policy. Time is money.

International express delivery; Transportation of packages, documents, bulky parcels all over the world, and in Europe from door to door; Delivery of small parcels by air and road transport; International postal services worldwide; Transportation of shipments according to individual customer needs around the world in various vehicles.

Mission – “Excellence, Simply Delivered. – is our guiding light” Vision – “The Logistics Company for the World” Tagline – “The Power of Global Trade”.

DHL goals consists of four main elements: to make customers, employees and investors even more successful; to show respect while achieving high scores; to facilitate and simplify the lives of our customers; to contribute to making our world better.

Autonomous Vehicles The phenomenon of autonomous driving has the potential to revolutionize the global logistics industry. Autonomous vehicles should be very expensive, so many logistics companies would not be able to afford it, but a company as large and powerful as DHL could convert ordinary vehicles into autonomous vehicles.

Strengths of autonomous trucks Less Road Accidents Decrease in Traffic Jams and Congestion Cost Savings Weaknesses of autonomous trucks Loss of Jobs New Security Concerns Many Regulations and Laws.