Marketing Introduction Presentation

Marketing an Introduction. HP6N. General information. On completion of this Unit you be able to. The assessment. Team Activity - Introduction. CIM Definition. American Marketing Association Board of Directors. What Is Marketing? Marketing. Core Marketing Concepts. Defining Needs, Wants & Demands. Customer Value. Customer Satisfaction. Exchange. Transaction. Markets. Main Actors and Forces in a Marketing System. Marketing Concepts. Marketing Management Orientations/Concepts. Marketing Management Orientations. Changing Marketing Landscape. Applications and Cases – The ALS Ice bucket challenge.

Main Actors and Forces in a Marketing System.

Applications and Cases – The ALS Ice bucket challenge.