International Marketing Presentation

International Marketing. Prepared by. What is International Marketing? International marketing is the application of marketing principles in more than one country. The Marketing process. Marketing is an ongoing business process that consists of four distinct stages.  Difference between domestic marketing and international marketing. As explained earlier. Standardisation/adaptation dilemma. To a large. Polycentrism. Polycentrism - with this marketing approach. Ethnocentrism. Ethnocentrism - overseas operations are considered to be of little importance. Geocentrism. Geocentrism - standardisation takes place wherever possible and adaptation takes place where necessary. Thank you!