Holistic Marketing

Holistic Marketing. (Marketing 3. 0 by P. Kotler). Philip Kotler. "Holistic Marketing is interrelated with marketing programs. Socially Responsible Marketing. This component extends. Internal Marketing. Internal marketing is. Relationship Marketing. The objective of. Integrated Marketing. Within the integrated marketing component of a holistic strategy. Marketing 1. 0 is appealing to the customer‘s mind where we can find customers.

Marketing 1.0 is appealing to the customer‘s mind where we can find customers. Marketing 2.0 is appealing to the customers heart by knowing a lot about the customer and trying to get closer to serving the customer. Marketing 3.0 is caring about the planet in the world.