HND Business Outcome 1 Marketing

Introduction. Marketing Theory. Micro and Macro environment. Market research. Quantitative / Qualitive Research. Market Segmentation. Ps. Marketing Services/Mix. Market Conditions. Conclusion. References.

In This Assessment you will learn a little about everything about Claire’s Chocolates and how she uses her business to create more opportunities. Marketing in general is about promoting a business and providing a service which can be promoted in plethora.

A Marketing Concept is a strategy, being competitive in the market is one of the main characteristics especially if it’s a growing market where we really need to look at customers and how they are treated. All business should create there product to satisfy the customer which would include Market research, Knowing and understanding the customer needs is very vital in a every organisation and when the business knows there needs and wants, we can centre the organisation around them and make them feel satisfied and treat them right so they spread the word, come back and engage in more products.

Another marketing concept would be knowing the goals and targets of the company, the business wants to stay competitive to make sure the customer does come back and engages again, as Long as there are targets that the company want to achieve they should stay ahead of the competition and drive sales and revenue.