Cruise Shipping Marketing In Klaipeda Port

Cruise shipping marketing in kalipeda seaport. About klaipėda port. Introduction. Analysis of external and internal factors. Swot analysis of the cruise shipping market of the klaipeda port. Analysis of marketing mix elements. References.

The object of the research: Marketing activity of cruise shipping in Klaipeda port. The tasks of the research: Analysis of marketing mix elements.

Swot analysis of the cruise shipping market of the klaipeda port.

Problematic areas of cruise shipping in Klaipėda port are: Lack of activities; Management of the city; Seasonality; Lack of popularity.

The Klaipėda seaport authority administration mostly gets these complaints of passengers: Deception of taxi drivers; Service of cafes; Lack of public toilets; Lack of excursions of their quality is disappointing; Embankment of the river Danė is unsafe.