Coca-cola Ethitcal Crises

Coca-cola ethitcal crises. History. Ethical crisis. Founded in 1886, the Coca-Cola Company is the world’s largest beverage company. In spite of international recognition and a strong brand. Coca-Cola has been associated with the production of contaminated products in various countries. To begin with. Coca-Cola was reported to have anti-competitive prices in some European countries. On the same note. Coca-Cola has been blamed of having discriminatory practices against minority employees. Additionally. Coca-Cola scandals are. Type of crisis. Own up to. O’s strategy. Coca-Cola could do. Possible actions for illness ethical crisis. When Coca-Cola had scandal in Belgium it dominated the news. Media. In Colombia, Coca-Cola Company has been accused of participating in unethical behavior. Ethical Issues. Thank you.

Founded in 1886, the Coca-Cola Company is the world’s largest beverage company. In addition to Coca-Cola and Diet Coke, it sells other profitable brands including Powerade, Minute Maid, and Dasani water. To service global demand, the company has the world’s largest distribution system, which reaches customers and businesses in nearly every country on the planet.

In spite of international recognition and a strong brand, Coca-Cola has run into numerous difficulties. The company’s problems began in the mid-1990s at the executive level.

Coca-Cola has been associated with the production of contaminated products in various countries. The first case was reported in1999 in Belgium where the product caused illness in several children. Cases of contaminated products were also reported in France and Poland. These cases were occurring when Coca-Cola was insisting that its production system was perfect and every product was of high quality.

Coca-Cola was reported to have anti-competitive prices in some European countries. It is important to note that Europe has very tough antitrust laws which Coca-Cola was breaching. In Italy, Coca-Cola was accused by PepsiCo and Virgin Cola for using rebate and discounts in the strategies to increase its sales.