Coca - Cola Company Overview

Coca-Cola. Company overview. Type Soft drinks (Cola) Manufacturer The Coca-Cola Company Founder John S. Some facts. First Coca- cola. Focusing on driving revenue and profit growth. In emerging markets, we focused primarily on increasing volume. Company analysis. Smart method. Specific We want to increase sales in. Second quarter sales plan. Sales objective to increase sales in India by 3% in fourth quarter. Sales action plan. Firstly we have to get approval from our director of finances sector. Eisenhover matrix. Urgent. Refenrences.

Type: Soft drinks (Cola) Manufacturer: The Coca-Cola Company Founder: John S. Pemberton Country of Origin: United States Introduced: 1886 Area served: over 200 countries Employees: 92.400 Servings per day: 1.6 billion.

First Coca- cola bottle was sold in Atlanta at Jacob`s Pharmacy They served around 9 bottles per day. Sales for the first year was only 50$. Today they working with 3000 brands in 200 nations.

Sales objective: to increase sales in India by 3% in fourth quarter. Resources: marketing and sales teams, which ones working with Asia markets. Market analysis: during Covid-19 sales in India decreased by 2.1%. Also we have to compete with Pepsi, because they offering lower prices. Product range: basic Coca-cola, Coca-Cola Cinnamon, Coca-ColaZero Sugar, Coca-Cola Energy, Coca- Cola Cherry Vanilla and so on. Training plan: organize meetings between sales/marketing sections and main plan to be interested of people needs, what tastes for them like the most, what type of bottle and price would be the best one to compete other brands.