Book Summary: Positioning: the battle for your mind by Al Ries and Jack Trout


Book Summary: Positioning: the battle for your mind by Al Ries and Jack Trout.


The book begins with a theory that in communication less is more. The message to a customer has to be simplified and contain no ambiguities. The authors of this book also suggest that person’s mind accepts only what matches prior knowledge or experience, therefore average person cannot tolerate being told they are wrong. For this reason, it would be a mistake to try and change customer’s beliefs. According to the book, the truth becomes irrelevant when a company is keen to sell its product.

  • Literature Analysis
  • Microsoft Word 18 KB
  • 2016 m.
  • English
  • 2 pages (618 words)
  • University
  • Diana
  • Book Summary: Positioning: the battle for your mind by Al Ries and Jack Trout
    10 - 3 votes
Book Summary: Positioning: the battle for your mind by Al Ries and Jack Trout. (December 14, 2016). https://documents.exchange/book-summary-positioning-the-battle-for-your-mind-by-al-ries-and-jack-trout/ Reviewed on 13:29, November 24 2020
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