Apple Company Advertising Slides

The history of apple advertising. Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino. The company's hardware products include the iPhone smartphone. 1980–. A "Macintosh Introduction" 18-page brochure was included with various magazines in December. 1985–. In 1985 the "Lemmings" commercial aired at the Super Bowl. 1995–. "Think Different" "Think Different". Television commercials. Significantly shortened versions. Print advertisements. Print advertisements from. 2001–present. "Switch" "Switch" was an advertising campaign launched by Apple on June. IPod advertising. Apple has promoted the iPod and iTunes with several advertising campaigns. Successive TV commercials have also used increasingly complex animation. Genius ads. Apple debuted a. IPhone Ads. Apple has aired. Apple released the. Don't Blink. In September 2016, the "Don't Blink" web video campaign was launched.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four technology companies, alongside Amazon, Google, and Microsoft. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. It was incorporated as Apple Computer, Inc., in January 1977. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker.

A "Macintosh Introduction" 18-page brochure was included with various magazines in December 1983, often remembered because Bill Gates was featured on page 11. For a special post-election edition of Newsweek in November 1984, Apple spent more than $2.5 million to buy all of the advertising pages in the issue (a total of 39). Apple also ran a "Test Drive a Macintosh" promotion that year, in which potential buyers with a credit card could try a Macintosh for 24 hours and return it to a dealer afterwards.