Advertising Merits And Drawbacks Essay

Advertising merits and drawbacks.

Similar to other forms of business and production promotion, advertising allows companies to have greater control over their messages and the potential to reach a large or targeted audience. Although advertising is considered as a very powerful manipulative tool to attract customers and boost sales, it must be said, that advertising has both advantages and disadvantages.

To start with, the main merit that advertising can provide to companies is ability to control the timing, format and content of your message. This allows companies to leverage market research and focus on the goals of your ad campaign. Also, advertising also offers an opportunity for even a small company to reach a large local or regional customer base. Television, newspapers, radio, direct mail and internet ads are great methods for every company to reach out to a customer. Overall, advertising can be mind-blowing way for companies to display their goods to the market.

Despite previously mentioned benefits of advertising, there is one major drawback – the huge cost of ads.