A Classification Of Market Research Designs

Examples of this type of research are. Open Ended Questions. This highlights trends and opinion for further research. Example of this. Conclusive Research Design. Malhotra and Birks 2000. An example of this would be. Understand which variables are the cause and which are the effect for example. Determining the nature of the relationship between the casual variables and then effect predicted. Implementing casual research effectively. The cause and effect relationship will be proved or disproved by the experiment. There are no external variables that can also be causing changes in results. An example of this in use is a longitudinal qualitative panel LQP. Cross Sectional Vs. Longitudinal Studies.

New Angle – new angles come from new ways of looking at things.

Often the only resource Biases and inaccuracies cannot be checked

Only way to examine large-scale trends Published statistics often raise more

Determining the nature of the relationship between the casual variables and then effect predicted:

Continuing with the example after conducting your research the casual research could be used for two things. Either measuring the significance of the effect or observing how the relationship between the variables work.

takes very little time to conduct.- It’s just a snapshot, results may be

Data from a large number of subjectsdiffered based on time of the study